2013-01-03












THE STEREO REVOLUTION
PART ONE
RISE OF THE AUDIOPHILES

THE SPEED WAR
The New York Times critic Howard Taubman spoke for many record buyers in 1950 when he admitted that although many 45s (45 rpm) were aurally superior, he preferred LP's "for their sheer listening comfort and continuity of performances".   The "45" format turned out to be perfect for the song-driven pop market, whereas the classical audience embraced the LP.
The so-called "speed war" (companies had been discussing which format would "win" in the end) ultimately galvanized customers because, as soon as it ended, interest in high fidelity exploded.  Although the original high fidelity movement is often remembered today as primarily the purview of Playboy-reading, pipe- smoking bachelors, it was firmly entrenched in the mainstream.

A MAJOR CULTURAL PHENOMENON
On this point, both "High Fidelity", the magazine that chronicled the movement ("a major cultural phenomenon") and "Life" ("a major American enthousiasm") could agree.  What high fidelity actually meant was unclear.   By 1949, it referred generally to high-end audio equipment, usually made (at first) by smaller companies, and sold as individual components.  Soon enough, high fidelity meant what you wanted it to mean.  Predicting that the ranks of the 1 million Americans who had "gone hi-fi" so far, were increasing at a rate of 3,000 per week, the New Yorker reported, "so assiduously has the term high fidelity been plugged and so widespread has been its acceptance, that it has been appropriated by makers of shirts, lipsticks, perfumes, candy and other singularly unrelated commodities."

HAPPY AT LAST ?
By 1953 high fidelity was everywhere.  Annual hi-fi sales topped 70 million us dollars, as dealers reported figures that they hadn't thought possible a year earlier.  The New York Audio Fair drew 20,000 visitors that year, nearly seven times the attendance of 1949.  Life Magazine even published a glossary of hi-fi terms like "golden ear" and even spoke of Alaskan hi-fi lovers' challenge to find "the favored corner location for speakers in the rounded Quonset huts in which many residents live".
On the heels of high fidelity the word "audiophile" entered the parlance, describing the men (the "hifi widow" was a much lamented figure) whose obsessive commitment to hi-fi seemed to preclude any possibility of actually enjoying their hi-fi sets.  "It has broken families and led men to ridiculous extremes in their search for perfect sound" Jennis Nunley wrote, accusing the movement of "creating a crop of mental abberrants".  In "The Ultimate Fi" - a short story published in The Atlantic Monthly - a hi-fi obsessive removes everything in the house that could be a potential sound absorbent - which is to say everything in the house, save for a rug - "the final link with his old way of life, his wife having gone with the one-but-last conversation."  Soon, that goes, too, and he stands alone in an empty room, letting the sound wash over him, "happy at last".

SEARCH FOR PRESENCE
It could be difficult to separate satire from reality.  Two years after Nunley wrote "I give to psychiatry this useful word : audiophilia", ... psychiatry accepted. Audiophilia was diagnosed as a neurosis, characterized by "a tendency to become preoccupied with and dependent upon the bizarre recorded sound" and "the urgency of the need and the final insufficiency of all attempts to satisfy it."  Some doctors even noted a sexual component to audiophilia , a desire for "sterile reproduction without biological bother; in severe cases, the audiophile's record collection even becomes a symbolic harem."  As for the typical woman's hatred of hi-fi, "perhaps in the man's interest on hi-fi she senses a rival as shrill and discordant as herself."
If the audiophiles had a conceptual hook on which they hung their obsession, it was the search for "presence", often described in terms of the living-room versus the concert hall dialectic.  John Urban defined "presence" as "the aural illusion of being in the same room with the performers."  A recorded sound with presence did more than just capture the music perfectly.  It captured the sound of music in a specific space.  The audiophile had to feel the sound flowing over him and bouncing off the walls, as though he were hearing it live.  "Presence" represented the final refutation of the Edisonian belief that recording should only document the sound of music as heard in a flat, non-reverberating utopia.

THE CARNEGIE HALL EXPERIMENT
Audiophiles fought passionately over the real parameters of presence. Some questioned whether complete presence was even possible.    "Ever and always, a loudspeaker will be a loudspeaker" James Hinton Jr. wrote in "The Nation".  "And Carnegie Hall is Carnegie Hall, not anybody's listening room."  That maxim was put to a public tone test on October 10th 1955, by Gilbert Briggs, a British loudspeaker designer, hi-fi writer and a model of the thoughtful audiophile.  At an event hosted by Briggs at Carnegie Hall, the audience heard tapes of music recorded earlier in that room, played back on ultra hi-fi equipment.  They then compared the tapes to a live performance of the same music in front of them, by the same musicians.  This test was something of a letdown.  The audience "clearly had expected to hear Carnegie Hall rock with audio" Edward Tatnall Canby wrote.  Many were disappointed by how poor taped music sounded compared with the live performance.  But that may have been Brigg's intention all along.  He insisted that the recorded music be played at the exact volume level as the live performance so that the former did not benefit from sensory-overwhelming volume.  If music recorded in Carnegie Hall couldn't compete with with live music played in Carnegie Hall, then how could Carnegie Hall be rebuilt in your living room ?  "A heartening conclusion" Canby wrote "and the members of Mr Briggs' audience will think twice, I suspect, before they again demand "concert hall reproduction" from their home phonographs."

SOUND EFFECTS
A curious fact about audiophiles is how many of them seldom (if ever!) listened to music. Instead, they tested their hi-fi sets with what were essentially sound-effects records : church bells, thunder, ocean waves, foghorns and trains...especially trains.  They searched for presence not in "concert hall reproduction" so much as real-world reproduction.  Conly believed these records were popular because they allowed a large segment of the public who knew little about music to experience high fidelity.  He was probably right, but a broader explanation begins with the problem of what makes a shirt or lipstick "high fidelity" and entertains the possibility that the term is no more or less ridiculous when applied to these items than when applied to recorded sound.
As a concept, "high fidelity" suggests quality with an added component of "truth".  Hence, a hi-fi shirt is one that aspires to some Platonic ideal of "shirt-ness".  A high fidelity sound is one that sounds like your idea of what the world truly sounds like.

THE CENTRE OF AMERICAN RECREATIONAL LIFE
As a concept, hi-fi is aspirational and it fits well with the post-war sense of possibility and a conquerable frontier.  One of Conly's smartest observations about the hi-fi movement was its connection with the "growing human flood outward from cities and apartments into countless new suburban dwellings.  The living room was establishing (or perhaps re-establishing) itself as the centre of American recreational life."
Extending Conly's model, we can imagine a map with the concert hall as a central urban hub, and spokes radiating out towards millions of living rooms.  Inside each living room is a hi-fi addict searching for that elusive presence- not just in the metaphysical sense of wanting to be transported to a concert hall ("being there") nut also in terms of the word's more literal meaning ("being here").  The living room was the arena where the audiophile assessed his place in a changing world by plotting his connection to the concert hall.

COMING SOON : PART TWO - HI-FI'S SECOND ACT / STEREOPHONIC SOUND

Acknowledgement
" Perfecting Sound Forever "
(The Story of Recorded Music)
Greg Milner
Granta Publications - 2009